“The most dangerous thing in innovation is a room full of people that agree.”
Innovation Unrated: On Design Thinking explores what design really looks like inside teams, under pressure, and in the real world. It’s grounded in lived experience, shaped by tough lessons, and written for people who still believe good work is possible.
Check out my Design Firm:
We like to solve complex problems through design and empower those that want to do the same. We believe that simple is beautiful, simple is genius.
Creating better AI starts with better questions.
Designing AI shouldn’t be a mystery. It should be a craft.
CREATE AI is for makers, thinkers, and teams who believe design can shape intelligent systems—without selling your soul to Silicon Valley buzzwords.
This framework isn’t about flexing jargon. It’s about turning good questions into great products—with empathy, clarity, and precision.
Design:
It’s not merely a practice, an art form, a profession, or even a passion. It is a way of life.
Those who understand it begin to apply it to everything they do.
It resides in every process, every painting, every pixel, and every particle.
It should be simple, yet perfecting it is profoundly complex.
It’s beyond what you see or how it makes you feel. It’s how it works and how it makes you work.
It can solve every problem, yet it can also create them.
While sometimes chaotic, it’s pure and beautiful.
It is what I do. It is what we all do.
— Ricardo Toledo,
Founder of BYTOLE
The Research continues.
Read my latests posts
These are my thoughts and research on Design and Innovation.
- Why Great Design Alone Will Never Be EnoughEight Years Ago, We Thought We Were Nailing ItEight years ago, my design team was […]
- I’ve walked into too many rooms where innovation looked good… on the wall. The teams quoting empathy like it’s a […]
- In over 20 years of leading design and innovation initiatives across banks, TelCos, healthcare systems, retailers, startups, and industrial giants, […]
- What Is Design, Really?Design has been misunderstood for a long time. Somewhere along the line, it became synonymous with visuals. People […]
- My mother opened WhatsApp the other day and saw something strange. A glowing blue orb her screen.She didn’t install anything. She […]
- IntroductionMost teams talking about “AI and Design Thinking” are either clinging to hype or applying it like digital duct tape — hoping […]
- UX Magic in Motion: A Baby With Allergies Does DisneyMy wife and I are what you might call “Disney regulars.” We […]
- I wish I could say my UX career has been nothing but smooth sailing, full of sticky notes and perfectly […]